Drawing insights from geolocation data to optimize targeted ad campaigns.
Our client – a major marketing company – desired to create new location and behavior-based attributes for target consumers that could be leveraged in model and audience creation. The
attributes would be derived from data related to driving patterns and locations provided to the client by a major vehicle
manufacturer. This data set contained vast amounts of information but lacked the necessary context relating one action to another, making the data hard to parse and interpret for our client’s purposes.